Why study Digital Business?

Would you like to do business virtually?

The degree in Digital Business is closely related to online Marketing, since its objective is the study of companies that use the Internet as a means to achieve their ends, directly or indirectly. Unlike the latter, the Digital Business professional will be in charge of not only the creation and implementation of campaigns aimed at the positioning and promotion of products and services through the network, but also everything related to the business itself. Graduates will be trained to create ventures on the Internet developing them from start to finish, managing virtual companies or the virtual side of conventional companies.

Por qué estudiar Negocios Digitales — Why study Digital Business?

Jhonatan is a third-year student of the degree in Digital Business and will tell us what this innovative career is about.

─Why Digital Business?

─Nowadays companies that only operate with traditional media do not achieve success. However, those that develop fully or partially through the Internet have a much broader spectrum of possibilities and many more opportunities for growth. I have set up two small ventures on the Internet that generate significant earnings for me without having had to make any investment other than time. I chose to train professionally in the degree because I believe one never gets to know all the digital tools that exist except through a formal and serious institution that has its programs put together in line with what is happening.

─Is it a widely chosen degree?

─Judging by the number of classmates I have, it would seem not. I think it is more due to a lack of awareness than rejection, since many people choose to study Marketing when in this degree the training is much broader, including it. Actually, I think what Digital Business lacks is, precisely, promotion. There is also the issue that people who have knowledge in the subject do not usually think it necessary to become professionals, thus missing out on a lot of things.

─What are the job prospects for the Digital Business professional?

─They can work in a real or virtual company, obviously developing the digital area, or create their own business through the Internet. In the latter case, they will have to apply not only the tools learned in the degree, but exploit their creativity to the fullest, since the number of digital companies that exist is countless and it will be necessary to symbolize true competition.

─Why would you recommend someone to enter this degree?

─Because it is not exploited as it should be, there are many people with a lack of knowledge managing Digital Business who are not capable of giving everything that a professional of the degree would be capable of. Because it is innovative, because it is the present and it is also the future, since more and more businesses are developed in that field, because it allows people to work from their homes whatever the work modality they choose and, fundamentally, because it is very satisfying for those who like technology and new media.

Because you believe that in the universe of the Internet any business can succeed if you know how to manage it.
Because you would like to set up your own company on the web.
Because you would like to work in the Digital Business area of a company.