Degree in Cultural Assets Management

The combination of careers has renewed the universities' degrees, giving rise to Cultural Assets Administration, a dynamic and interdisciplinary career.

Why study Cultural Assets Administration?

The degree offers broad training in the disciplines taught throughout the program. Various requirements are needed to become a qualified professional ready to do good work in the working world.

The administrator's role, in this case, is to create the necessary links between the different entities, whether private companies or public institutions and the different cultural spheres that exist in social life. It is rewarding to be able to put one's personal knowledge into practice, together with the knowledge provided throughout the degree.

What is the Cultural Assets Administration degree called in other countries?

It is known by several names: Cultural Management, Cultural Assets Technologist, Bachelor's Degree in Intercultural Management depending on the country.

In past times, culture did not need an intermediary; today, due to its growth, the need has arisen for professionals who are trained to promote it in different areas, whether tangible or intangible assets. That is why the administrator is also known as a cultural manager or cultural agent.

In Argentina there is the Bachelor's Degree in Cultural Assets Administration; and it has different names linked to both administration and cultural management; in Brazil it is a tertiary degree, in addition to being offered as a postgraduate degree; in Mexico it is known under the title of Cultural Assets Technologist and some universities offer a Bachelor's Degree in Intercultural Management, and in Colombia it is taught under the name of Cultural Management as an undergraduate degree.

What subjects are studied in the Cultural Assets Administration degree?

Looking at the subjects included in the different degrees related to Cultural Assets Administration or Cultural Management, you can see the vast breadth of knowledge that must be acquired to be a professional in this field.

Some of the courses taught are related to administration, accounting, economics, literature, and subjects such as history, anthropology, history of museums and their exhibited objects, historic sites must also be studied. In addition, they must learn concepts about film, public relations, music, dance, event organization, and one issue that is fundamental, which is the way in which heritage can be preserved.

What tasks does a Cultural Assets Administrator perform?

The Administrator must have adequate training to master concepts ranging from economics, accounting, legal issues, marketing, advertising, and must also have good communication skills since he or she will work in institutional relations and, above all, must be a person who is steeped in national and international culture. In this sense, he or she must know both the good and the bad of the cultural field of a city, town or nation, in order to show others the value it holds.

What are the job opportunities for Administration of Cultural Assets?

Some of the tasks that a Cultural Assets Administrator can perform are related to carrying out evaluations of objects, as well as the selection regarding the purchase of cultural assets, designing and organizing different techniques for investments in the field of culture. Spreading and advocating for national heritage, whether through the organization of events, conferences or exhibitions in different spheres. In this sense, the job opportunities can lead to a path as a manager within the governmental sphere and developing cultural policies with respect to the art of painting, music, dance, theater, film, sculpture, or he or she may coordinate a cultural center or be an advisor to a museum, within the private sphere.

Advantages of studying Administration of Cultural Assets

One of the many advantages this degree has is that it allows students to work in what they really enjoy and often combine different interests. These types of careers allow a person to feel fulfilled and collaborate, on some occasions, with the national culture so that it can be known and valued internationally.

Disadvantages of studying Administration of Cultural Assets

The disadvantage that can be seen in this degree is how young it is in the history of professional careers, since it is just beginning and although an attractive future can be envisioned, the administrator may face a difficult start in the working world.