Art Director
The Art Director is one of the most in-demand roles in any advertising agency. A good art director translates the marketing strategy into a visual language that speaks to the target audience and expresses the brand's value.
Job description:
An Art Director usually works as a team with an advertising copywriter. Together, they are responsible for the creation of all types of advertising campaigns. The Art Director's job is to direct the visual elements of the campaign. Whether it involves designing ads, websites or brochures for an advertising agency, the Art Director leads a team of people, from a programmer to a user experience designer, to get them working together seamlessly.
Special skills:
- Ability to translate marketing strategy into persuasive designs, logos and packaging.
- Strong design experience.
- Willingness to work long hours and weekends
- Ability to manage a project from concept to production, across multiple media.
- Detail-oriented.
- Experience with Photoshop, Illustrator, InDesign, Css, HTML.
Education and training
Most art director positions require a bachelor's degree in advertising, design, multimedia design and/or related experience. Agencies usually ask for at least three years of experience and many ask for at least seven years of experience in advertising or design. Some agencies, generally the largest ones, will require a bachelor's degree with an emphasis in design, fine arts or communication.
Tasks performed by an Art Director
- Meet with an advertising copywriter to develop concepts for advertising campaigns
- Design ads, websites and other materials.
- Give clear instructions to designers.
- Attend creative sessions with other team members to develop concepts for a new business pitch.
