Advertising

Today's Advertiser requires technical knowledge, creative and analytical thinking to interpret real-time campaign data, to analyze client demands, current market trends and to communicate in an innovative and creative way the advantages of the latest products and services.

Nowadays the advertising degree prepares you to work in digital channels and traditional media.

Advertising has the ability to carry a brand's message to people and allowing them in the process to learn about the products and services they offer.

The professional career in Advertising

Advertising training in general provides tools to highlight a service, product or business in different media, in general you learn to maintain customer loyalty, to measure the performance of a campaign across different channels, you work on creating attractive content and during the degree you learn to blend the artistic side with sales, marketing and digital business development.

The Advertiser has a strategic mindset that allows optimizing the development of communication, recognizes the importance of including the latest technologies and uses persuasion techniques combined with commercial aspects.

The Advertiser designs and produces the campaigns that build a brand's prestige in different media and channels, knows digital media, the radio and television market and has the knowledge to generate and supervise the editing of each communication piece.

An advertiser works in various media, public and private sectors, for a media outlet, a digital Agency, a producer of audiovisual campaigns, etc.

Advertising is a degree aimed at curious people, with great imagination, good oral expression and written skills and extensive knowledge of technology and data.

"Create your story inspire the world" Motivational phrase seen on the door of the UE - University of Applied Sciences Europe - 2019

Advantages and disadvantages

The advantages of learning advertising and becoming an Advertiser can be:

• Working in advertising allows you to develop your career in a creative and stimulating environment.
• In creative processes you work with people of different ages and cultures.
• Every day at an agency can bring a different creative challenge.
• As an independent creative you can work remotely for the public or private sector.
• Becoming a flexible professional, thanks to mastering tools. Learning tools for editing, design and management of advertising pieces.

Graphic advertisements seen on public roads in the city of Berlin during #rutansqe in November 2019.

Possible disadvantages:

• Wide job competition in media, agencies and channels.
• Ongoing pressure. Many creatives and advertisers endure a great deal of pressure to deliver a piece on time. Nowadays creative teams work tirelessly to meet a delivery. The advertiser who works designing graphic pieces as self-employed, freelance, for an Agency or within the advertising department, endures a large number of requests and change orders during the creation of the piece and many times requests arrive until the last minute. 
• The challenge of constantly creating original content.
• In roles like Advertising Designer and working on designing an advertising campaign, you may encounter last-minute requests and changes, monitoring client campaigns on weekends and providing support by chat or phone or email to clients.
• The sector requires artistic knowledge.
• The Advertiser who works with digital campaigns requires constant updating in campaign management and measurement software.

Differences Between Advertising and Public Relations

These two industries are commonly labeled as the same career. While advertising and public relations can go hand in hand, their focus is very different. You can use your advertising skills to get a job in public relations and vice versa, but the fact that you work in one industry does not mean you automatically know everything there is in the other.

Myths

Many people think that everyone in advertising earns a fortune. Unfortunately this is not true; while you can earn a lot of money working in advertising, many creatives and advertising campaign managers are not millionaires.