Marketing

The study of Marketing seeks to develop the processes involved in commercializing a company's products or services and the graduate has the mission of understanding the market, in such a way as to satisfy the needs of potential clients. Their activity is essential for the business to endure over time, adapting to changes and to consumers' new expectations.

The Marketing professional analyzes the political, social and economic context to find opportunities that benefit the offering of physical or virtual products and services, carries out research, interviews and develops surveys in order to understand the national and international market, contributes decisions to facilitate the path of senior management, evaluates the results obtained with sound reasoning and creates the company's brand image to navigate the market.

The Marketing degree teaches you to design sales plans, develop promotions, set prices and control expenses. The Marketing professional can work in all types of companies, advertising agencies, market research companies, consultancies, public areas or act independently for independent projects.

Some jobs performed by a Marketing specialist

Jobs for experienced professionals

• Marketing Director
• Marketing Manager
• Marketing and Events Manager
• Marketing Campaign Manager
• Marketing and Communications Manager
• Marketing and Accounts Manager
• Marketing and Communications Manager
• Marketing and Franchise Development Manager
• Marketing Operations Manager
• Marketing and External Relations Manager
• Marketing and Public Relations Manager
• Marketing Communications Manager
• Marketing and Sales Manager
• Marketing Manager - Global Editorial and Learning Brand
• Marketing Administrator
• Marketing and Events Administrator
• Marketing Coordinator
• Marketing and Sales Coordinator
• Marketing and Business Development Coordinator
• Marketing Development Representative
• Marketing Specialist
• Marketing Operations Specialist
• Marketing Communications Specialist
• Marketing Automation Specialist
• CRM Marketing Specialist
• Marketing Designer
• Marketing Professional
• Marketing Analyst
• Marketing Researcher
• Marketing and Client Representative
• Marketing Executive
• Marketing and Events Executive
• Marketing Communications Executive
• Marketing Executive - Digital and Social Media
• Marketing Executive / Assistant
• Marketing and Communications Executive
• Marketing Executive, full-time or part-time
• Marketing Executive - Email Marketing
• Marketing Executive - PPC
• Marketing and Business Development Executive
• Marketing and Telemarketing Executive
• Marketing Executive (editorial)

Job positions for people just starting out in the career:

• Marketing and Communications Assistant
• Marketing Assistant
• Marketing Assistant and Content Editor
• Marketing and E-commerce Assistant
• Marketing and Brand Assistant
• Marketing and Public Relations Assistant
• Marketing Assistant / Copywriter
• Marketing Assistant / Executive
• Marketing Assistant / Sales Executive
• Marketing Apprentice
• Junior Marketer

The Marketing degree curriculum is geared toward sociable people, with good oral expression, an entrepreneurial vision, able to make decisions and with the ability to show empathy with clients.

Advantages and disadvantages

Advantages of studying Marketing:

• Wide job opportunities for being a growing degree.
• Ideal for people with good social skills.
• Possibility of working in a company or independently.
• It is a degree that values creativity and innovation.
• Great opportunity for entrepreneurial minds.

The disadvantages of studying Marketing:

• Constant stressful situations from being at the center of the competitive market.
• It is not a degree for reserved people.
• It requires making key decisions that can change the course of a product or service.
• Ideas depend largely on the company's financial resources.
• It is a long degree, which requires constant updating.