Why study Political Marketing?

Political Marketing is marketing designed to influence consumers about political issues, particularly in relation to candidates for public office or public affairs.

Why study Political Marketing?

Political Marketing uses marketing strategies to promote a specific political campaign, political candidates or any issue related to politics. The marketing of these political campaigns can be carried out both for electoral reasons and for institutional outreach reasons. If you are interested in marketing and politics this is your degree. Political marketing has become a vital component of political communication. Political communication encompasses the entire marketing process, from prior market research to testing and references.

What is Political Marketing about?

Political Marketing is designed to influence people about political candidates, political issues and campaigns. Although political marketing uses many of the same techniques as other forms of marketing, in reality Political Marketing is used to promote a concept or an idea, instead of a specific product or service, and to motivate people to choose or support that idea. Political marketing has to do with communication with party members, with the media and potential sources of funding, as well as with the electorate. It is about the use of opinion research and environment analysis by a party or candidate, in order to produce and promote a competitive offering that will help achieve organizational objectives and satisfy groups of voters, in exchange for their votes or their support.

Duration

Although there is not much academic offering for studying Political Marketing, there are courses, diplomas, bachelor's degrees and postgraduate degrees in this degree. The duration of each of them will depend on the institution or university, but overall courses and diplomas can last from one month to one year, bachelor's degrees usually last four or five years and postgraduate degrees can last between one or two years. In addition, the Bachelor's Degree in Marketing and the Bachelor's Degree in Political Science include subjects or courses related to Political Marketing.

What job opportunities does Political Marketing offer?

Anyone who studies Political Marketing has a specific but secure job opportunity. Political campaigns are carried out frequently and, in addition, Political Marketing is also used to carry out institutional political campaigns, so the work of a political marketer is permanent.

What tasks does someone who has studied Political Marketing perform?

Among the responsibilities of a Political Marketing specialist, assisting with any of the following tasks can be highlighted:

• Interpreting research into graphic information.
• Helping candidates with online scheduling.
• Researching demographics and preparing questionnaires.
• Producing statistics based on the questionnaires.
• Practicing communications.
• Organizing files.
• Developing corporate guarantee.
• Advising designers on typographic concerns.
• Editing researchers' writing, especially typographically.
• Editing files and creating proofs for clients.
• Designing the political campaign.

Advantages of studying Political Marketing

• You learn about communication and psychology.
• It is a mix of art, science and intuition.
• It is a new field so there is not too much competition.
• It is a well-paid trade.
• If you succeed in a campaign you will have guaranteed work.

Disadvantages of studying Political Marketing

In general, you have to be versatile, keeping up with public relations, advertising, sales, Internet, TV, radio, press, etc.
You will have to figure out how data/indicators fit into the design.
You will be in charge of the political campaign, so if it is not successful, you can lose your job and reputation. Working in politics has its disadvantages.
The hardest part will be finding your first clients, but if all goes well, you will manage to maintain work steadily.

Where to study Political Marketing?

Argentina: As for courses, there are those from Primera Escuela de Arte Multimedial Da Vinci. As for universities: Universidad Abierta Interamericana, Universidad Siglo 21, Escuela Argentina de Negocios, Universidad CAECE, etc.

Bolivia: Universidad Central de Bolivia, Universidad de Aquino, etc.

Brazil: Universidad de Brasilia, Escuela Superior de Publicidad y Marketing, etc.

Chile: Universidad de Chile, Universidad Adolfo Ibáñez, DuocUC, Universidad Finis Terrae, Universidad Gabriela Mistral, etc.

Colombia: Fundación Universitaria Libertadores, Colegios Online Colombia, etc.

Costa Rica: Universidad de San Marcos.

Ecuador: Universidad de las Américas.

Spain: In Barcelona the Universitat Autònoma de Barcelona offers the Master in Political Marketing: Strategies and Political Communication, With 80 ECTS and a cost (year 2015) of 5500 Euros, The modality is in-person and it is taught at the Instituto de Ciencias Políticas i Sociales.

The Universitat Pompeu Fabra offers the Master in Political and Institutional Communication, offers the ideal preparation to effectively manage political communication and corporate communication with a value of €7,600.00 and a total of 60 ECTS Credits.

University Master in Public and Social Policies from the Universitat Pompeu Fabra is taught in Spanish and with a cost of €15,800.00 (2015 values) and with 120 ECTS Credits. The Master in Public and Social Policies is developed at the UPF-JHU Public and Social Policy Center and follows the academic criteria of both institutions, the Universidad Pompeu Fabra and the Johns Hopkins University.

Postgraduate Diploma in Design and Evaluation of Public Policies, from the Universitat Pompeu Fabra is taught in blended learning modality, has as one of its objectives to analyze the general tools that allow the design and evaluation of public policies. (This program is taught in Buenos Aires).

The l'Institut de Ciències Polítiques i Socials (ICPS) offers several training possibilities: Master in Political Marketing, Strategies and Political Communication ( Màsters / MMP. Màster en Marketing Polític. Estratègies i comunicació política) taught by the Universidad Autónoma de Barcelona, the universidad de Granada and the Universidad de Santiago de Compostela, coordinated and managed by the ICPS.

Postgraduate Diploma in Political Analysis and Communication (Postgrau ANÀLISI I COMUNICACIÓ POLÍTICA), taught by the Universidad Autónoma de Barcelona in collaboration with the Diputación de Barcelona and coordinated by ICPS.

Postgraduate Diploma in Political and Institutional Communication (Postgrau COMUNICACIÓ POLÍTICA I INSTITUCIONAL) Postgraduate Diploma from the Universitat Autònoma de Barcelona taught by the ICPS with the collaboration of the Diputación de Barcelona.

Postgraduate Diploma in Communication in Local Government (Postgrado COMUNICACIÓN EN EL GOBIERNO LOCAL) Postgraduate Diploma from the Universitat Autònoma de Barcelona, coordinated and managed by ICPS, with the collaboration of the Diputación de Barcelona and the Fundació Carles Pi i Sunyer.

At the course level the ICPS offers Course in Readings of Feminist Political Theory, Political Communication 2.0 and Communication Image Advisor.

In Madrid: The Universidad Camilo José Cela offers the Master's in Image Consulting and Political Consulting with a total of 600 hours, consists of 15 specialization modules and has FLACSO recognition, this implies that the Master's will be recognized as official in all countries that have an agreement with the FLACSO network, Students with an interest in governability and institutional strengthening and anyone with an interest in the field of Consulting, Communication and Political Marketing.

The Universidad Carlos III de Madrid offers the Master's in Corporate and Institutional Communication, in Spanish and in-person, with a duration of 1 academic year and a total of 60 ECTS credits. The Master's offers a maximum of 35 places, which guarantees close and personalized teaching.

The Instituto Universitario de Investigación Ortega y Gasset offers the Master's in Political and Institutional Communication and the University Master's in Marketing, Consulting and Political Communication from the Universidad de Santiago de Compostela (USC), the Master's lasts one year (from October to June), 500 teaching hours in total. As a complement to the training received, graduates of the Master's, through the agreements, will be able to complete stays at universities and research centers in the United States, Europe and Latin America.

The Universidad Pontificia Comillas ICAI-ICADE and MAS Consulting Group offers seminars, postgraduate programs and Master's degrees:

The Postgraduate in Economic Intelligence and Security (PIES), with a duration of 8 weeks.

The Postgraduate in Campaign Management (PDC) aimed at professionals in the field of political communication interested in campaign management, especially at the municipal and regional level, with an enrollment cost of approximately 3,000 euros.

The Postgraduate in Public Affairs Management (PDAP) aims to promote the training of professionals dedicated to institutional and governmental relations in both the public and private sectors.

Master's in Political and Business Communication in Online mode at a cost of 3,700 euros and in-person 6,500 euros. (2015 values), with the objective of training professionals with cutting-edge knowledge and skills in Communication management at the Political and Business level.

Escuela Superior de Comercio Internacional y Marketing, Universidad San Pablo C.E.U., Universidad de Vic, Universidad Europea, Universidad Complutense de Madrid, Universidad Oberta de Catalunya, Escuela de Administración de Empresas, IEBS, etc.

Mexico: Universidad del Valle de México, UNITEC, Instituto de mercadotecnia y publicidad, ITESO Universidad Jesuita de Guadalajara, etc.

Portugal: Universidad de Nova Lisboa, The Marketing School, IMF Business School, Escola Superior de Marketing e Publicidade, etc.

Peru: IPM offers courses.

Uruguay: ORT.