Marketing Director
Marketing can be described as the assessment and creation of consumer demand and the coordination of personnel, finance, production and distribution resources to meet that demand at an expected profit. Marketing is, therefore, the process by which a company tries to find out what its customers want and then develops its products accordingly.
Marketing is both a concept and a set of techniques encompassing selling, sales, management, market research, new product development, product management, pricing, packaging, advertising and sales promotion, distribution, consumer orientation, after-sales service and public relations. Marketing, therefore, covers a very broad spectrum of business activities.
To run a successful organization today it is important to know the customer's needs, likes and dislikes. It is necessary to know who the customer is, where they are located, what motivates them to buy your products or services, identify competitors and stay in touch with changing circumstances that require changes in the product or marketing strategy.
General Marketing: No individual can process all the knowledge, experience and attributes necessary to be the marketer of an entire organization.
The very nature of marketing demands a high degree of specialization. However, the entire marketing effort must be coordinated by a marketing director or manager to be effective.
Product and brand management: This is a typical marketing function, which involves coordinating the efforts of the various specialists. Product managers are ultimately responsible for the success or failure of a product. They are responsible for controlling policies regarding packaging, branding, pricing, advertising, promotions and product distribution; in fact, everything to do with a product from the idea stage onward.
A prerequisite for a career in product or brand management is a good knowledge of marketing and budgeting and some experience in direct sales. Since product managers are often held responsible for the success or failure of a product, a high degree of responsibility, ability and experience is necessary. Product specialists or managers must be able to stand firm when under pressure.
New product development: Research often discovers a need or examines it and provides ideas and facts related to it. However, these facts must be turned into a product or service. Research and product development, therefore, work hand in hand.
Product development also involves gathering information about competitors' products.
In large organizations, staff specializing in new product development are hired, particularly in high-tech industries, where products change rapidly. A career in product development requires an aptitude for mathematics, physics, chemistry and engineering (depending on the type of industry).
Where does a marketing manager work?
- Advertising agencies
- Companies that market consumer goods
- Manufacturing companies
- Large companies
- Stores
- Self-employment, with the necessary experience you can start your own business in marketing, product sales, market research and consulting.
