Why study Sports Marketing?

Sports Marketing is a subdivision of marketing that focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sports.

Why study Sports Marketing?

It is no secret that the world of professional sports is highly dependent on funds generated by corporate sponsorship. Visible evidence of this relationship abounds at most sporting events, where we see everything from shirts printed with brand logos to outdoor fields adorned with advertisements. In most cases, this sports presence of brands is the work of a Sports Marketing department. Sports Marketing is a branch of the marketing industry that consists of promoting and organizing sponsorship of sporting events, teams and individual athletes. So if you like sports and would like to promote it and work in the field of marketing, this is your degree.

What is Sports Marketing about?

Sports Marketing agencies are companies specialized in the service of promoting and sponsoring sporting events, teams and individual athletes. An agent at this type of company usually acts as a liaison between their client and potential sponsors. Valuable support can be obtained for a basketball player's footwear, for example, or a candy company can be arranged to sponsor a halftime show at a sports facility. Sports Marketing is divided into different specialties that depend on the sport you work in.

What are the job opportunities?

Those who work in the field are often employees of a specialized agency, a sports franchise or the marketing department of a company that promotes its products through sports sponsorship. A Sports Marketing agency is divided into different areas such as: Broadcasting organizations, Promoters, Buyers / Sponsors, Agents / Athletes, Operations and Event Management, etc.

What tasks does a person who has studied Sports Marketing perform?

Some Sports Marketing professionals work for a sports team or organize a major sporting event, such as a professional golf tournament. They are often responsible for promoting the team or event they work for. They may, for example, run radio and press ads to promote upcoming games or design special offers and product giveaways to encourage attendance. In addition, they may secure outside sponsorship for their franchise by selling promotional space in a variety of formats, including spots on in-game screens during game time, scoreboard ads and collector's cups, etc.

What is this degree called in other countries? How long does it last?

For those who wish to enter the field of Sports Marketing it may be useful to study a Bachelor's degree in Marketing, Business or Advertising. Some universities offer marketing degrees with a specialization in sports, others offer master's degrees in Sports Marketing, there are even courses as well. In addition, sometimes it is possible to gain experience by working directly for a sports franchise or a marketing agency dedicated to sports. If you want to study a bachelor's degree related to Sports Marketing, it will last four or five years. If, on the other hand, you want to study a master's degree, it can last one or two years, but to do so you must first study a bachelor's degree. Courses can last a few months or a year, depending on the institution.

Advantages of studying Sports Marketing

As it is a relatively new field within the marketing discipline, there are numerous job opportunities in Sports Marketing. In addition, sports marketers tend to have quite high salaries.

Disadvantages of studying Sports Marketing

Not many universities include this specialization in the Bachelor's degree in Marketing, nor are there many master's degrees, postgraduate programs or courses that cover this subject.

Where to study Sports Marketing?

Argentina: Universidad Católica Argentina, Instituto Universitario River Plate, Universidad de Palermo, Fundación de Altos Estudios en Ciencias Sociales, etc.

Bolivia: Universidad Central de Bolivia, Universidad de Aquino, etc.

Brazil: Institute for Global Studies.

Chile: Centro Académico en Ciencias del Deporte, Online Business School, etc.

Ecuador: Universidad de Las Américas.

Mexico: Johan Cruyff Institute, Universidad del Valle de México, ITESO Universidad Jesuita de Guadalajara, etc.

Peru: Instituto Peruano de Marketing.

Spain: Escuela Universitaria Real Madrid, Universidad Europea, Estudios Superiores de Dirección de Entidades Deportivas, Universidad Complutense de Madrid, etc.

Portugal: The Marketing School, IMF Business School, Escola Superior de Marketing e Publicidade, etc.