How can Artificial Intelligence affect Digital Marketing?
A few years ago, leading tech companies began developing Artificial Intelligence applications for their products and services. For example, almost everything you see on Facebook is shown to you because of decisions made by an artificial intelligence-based algorithm. The same happens with Google search results.
According to the book "Artificial Intelligence, 101 things you must know today about our future" by Lasse Rouhiainen. Digital marketing and social media activities will likely be affected by new artificial intelligence applications.
For example, when a person creates content (photos, audios or videos) to publish on digital channels, this is often a process that requires editing and is done manually. In the not-too-distant future, Artificial Intelligence will likely recommend content to post on their social media account based on their past data, so all they will need to do is approve it or schedule it for publication.
Basic Artificial Intelligence applications used for digital marketing:
In the world of social media and the digital ecosystem, artificial intelligence helps create content automatically.
A camera that works for you
One of the new developments in technology applied to cameras is that they do not require the user to decide when to create content; instead the device can stay on all the time and use artificial intelligence to determine which moments should be captured and in what format, although we must pay special attention and keep in mind the possible impacts on privacy. We have the case of the Google giant, which produces an artificial intelligence camera known as Clips, which learns to take better photos and record video clips up to 7 seconds long. It also has the ability to stay on continuously, recognize the faces of users and their friends, and use machine learning to take images at the appropriate moments.
A set of video tools intended to meet the automation needs for marketing actions across different channels in the era of dynamic video advertising that combines automation and artificial intelligence to create personalized and dynamic video content. Software that helps to create engaging video content in minutes from text, useful for designing video news. A personalized robotic cameraman. It is a robot cameraman that automatically tracks the action from a height of up to 2,000 feet. The smart video editor Magisto transforms the video and photos you shoot into an emotional micro video or short film. Magisto's technology allows anyone to turn their images and videos into high-quality movies with Hollywood-style suspense, heartbreaking nostalgia, or chilling action. More information at:
Text and voice applications that use Artificial Intelligence
Some of the available text- and voice-based applications work with artificial intelligence that allow us to quickly and easily translate text between languages or convert text to speech and speech to text.
Translation programs powered by artificial intelligence neural networks, providing very high-quality translated texts. One example is: DeepL.com, Google Voice Typing is another example of a tool that is available in Google Docs, it allows you to write and edit a document by dictating whatever you want in the speaker notes of Google Docs or Google Slides.
It is great to learn new ways to implement artificial intelligence and other types of technology in your life or work, but at the same time, it is even more important to work and focus on becoming a better, stronger, healthier, and happier human being.
It is also important not to go to extremes, such as avoiding I.A. completely or depending too much on it. As with most things in life, moderation is key. Let artificial intelligence help you in your life, but do not let it take over or become your life.
